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Dom » Mikrodrama: novi kineski trend eksplodira tržištem

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Mikrodrama: novi kineski trend eksplodira tržištem

Proizvođači takvih sadržaja još nisu posebno zabrinuti za njihovu umjetničku komponentu: mikroserije se svojom kvalitetom (zaplet, slike, gluma) ne razlikuju puno od standardnih TV filmova. Ono što je ovdje važnije je kombinacija niske cijene i brzog vremena produkcije: cijeli proces snimanja može potrajati i do deset dana, budžeti – u dolarima – variraju od 40 do 70 tisuća. Istodobno, povrat je stotinama puta veći: hit serija “Unprecedented”, koja je objavljena prošlog kolovoza, zaradila je 14 milijuna u prvom tjednu. U pravilu se prve epizode postavljaju besplatno, ali za gledanje sljedećih epizoda naplaćuje se određena naknada (cijena pretplate je oko 20 USD).

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